DIGITAL MARKETING SERVICES
WHATSGRIT? (Shalia) is an independent marketing consultant with experience in implementing effective digital campaigns including email, lead generation, social media, calendar planning, and segmentation. She is a true marketing professional with a unique eye for detail; well-organized, skilled in setting priorities, and carrying out creative projects. Shalia has created and managed over 100 email marketing campaigns to promote products and services.
Project Management + Partnerships
Managed end-to-end CTV, mobile, and digital advertising campaigns, from budget development and planning through execution, delivery, and post-launch coordination.
Coordinated 17+ local markets, managing timelines, creative assets, campaign requirements, and stakeholder communication across multiple concurrent initiatives.
Led execution across major connected-TV and technology partners, including Roku, VIZIO, and Amazon, ensuring campaigns met technical, creative, and delivery requirements.
Served as the central project lead connecting Sales, Marketing, Creative, Production, Digital, Social, Legal, Finance, local markets, and external partners.
Managed multiple advertising formats and placements, including CTV/OTT ads, mobile placements, streaming promotions, and connected-TV home-screen advertising. Targeted and Evergreen digital ads to millions of devices.
Served as the central project lead connecting Sales, Marketing, Creative, Production, Digital, Social, Legal, Finance, local markets, and external partners.
Managed multiple advertising formats and placements, including CTV/OTT ads, mobile placements, streaming promotions, and connected-TV home-screen advertising. Targeted and Evergreen digital ads to millions of devices.
Oversaw campaign budgets, deliverables, and timelines while balancing client objectives, partner requirements, and internal resources.
Identified potential challenges early and proactively developed solutions to keep campaigns on schedule and ensure successful execution.
Built and maintained strong cross-functional and external partnerships, facilitating clear communication and accountability from initial brief through final delivery.
Email Campaign & Promotional Content Examples
Email campaigns need to be designed swiftly without sacrificing too much time. Using a custom template, campaigns are designed based on seasonal company goals. Generally, I’m given a list of what to feature to make a content plan for the layout. At times, I repurpose website content and blogs, while at other times I perform more research and write additional material to bring a unique point of view to the message. Using Braze, Salesforce, and Mailchimp.
Why Email Marketing?
Email marketing enables you to actually own your audience and send customized messages to a defined, engaged target audience with the purpose of growing new customers, promoting events, extending special offers, and generating awareness of your products and services with emails straight to their inbox.
See examples below, which demonstrate the type of email campaigns I can provide.
The types of emails are welcome journeys, reengagement, abandoned carts, inventory, holiday promotions, check-ins, company updates, and more.
Send an inquiry for more information and ask about how to set up a similar email campaign to run automatically.
List Building & Nurture Development Examples
Segmenting your email marketing lists can improve open and click-through rates. Mailchimp’s latest user data showed that segmented campaigns get 14.37% more opens and 64.78% more clicks than non-segmented campaigns. Segmenting your email marketing lists has great benefits; crafting the right message to the right audience, to ensuring less unsubscribes.
Analytics Examples
See what’s working for your business and ensure you're reviewing your goals and campaign data to monitor trends, track performance, and create better campaigns.
